First,make wine in 2025Is there still market space?

According to data from the International Organisation of Vine and Wine (OIV),China has risen to become the world’s fifth-largest wine consumer in 2023,andThe annual growth rate of premium wine imports averages 12%.In 2025,the market will exhibit three major trends:

• Consumptionupgradingdrivesthedemandgrowthforproductspricedabove300yuanperbottle.
• Thechannelshareisexpectedtoexceed35%(comparedto22%in2023).
• Procurementvolumeinemergingmarketssurges(SoutheastAsia+47%,MiddleEast+39%)

2.What special qualifications are required for red wine exports?

Unlike ordinary food exports,wine agency requires special attention:

• Production-sidequalifications
  • WineryMing(EUrequiresDO/DOCacertification)
  • FilingCertificateforWineGrapeVarieties
• Circulation end qualification
  • ImportCountryLiquorBusinessLicense(e.g.U.S.TTBLicense)
  • RegistrationofExportFoodProductionEnterprisesbyChinaCustoms

III.What is the actual cost of exporting a bottle of red wine through an agent?

Taking the export of Bordeaux AOC-level red wine to Malaysia as an example (FOB price of $30 per bottle):

• Agencyservicefee:8-12%(includingdocumentpreparationandcompliancereview)
• Coldchainlogisticscost:$0.8-$1.2perbottle(temperature-controlledthroughouttheentireprocess)
• TariffsandValue-AddedTax:TheimporttaxrateforwineinMalaysiain2025is25%
• Certificationfee:Halalcertificationcostsapproximately$1,200perbatch.

IV.How to Assess the Professionalism of an Agency?

A high-quality agency must possess the following capabilities:

• Familiarwiththeregulationsofmajorwine-producingcountries(e.g.EUECNo607/2009).
• HavingstableandcooperativeThermostaticwarehousingandISO22000CertificationTransportfleet
• AvailableforRCEPmembercountriesTariffpreferencescheme
• Casesofthesametypeoperatedinthepast3years(customsdeclarationnumberrequiredforverification).

5.Which emerging markets are worth paying attention to in 2025?

According to the data from the General Administration of Customs for January-June 2024,the following markets have seen significant growth:

• SoutheastAsianmarket:Vietnam(+82%),Philippines(+76%)
• MiddleEastmarket:UnitedArabEmirates(+63%),SaudiArabia(+58%)
• Africanmarket:Nigeria(+105%),Kenya(+89%)

It is recommended to prioritize markets that have signed free trade agreements with China,such as those that will take effect in 2025.China-Chile Free Trade Agreement Upgraded VersionZero tariffs will be applied to 98% of the tax items.

6.How to handle customs clearance delays?

In the past three years,the main issues with red wine customs clearance have been concentrated in:

• Thelabelsdonotcomplywiththerequirementsoftheimportingcountry(accountingfor43%ofdisputecases).
• Thesulfurdioxidecontentexceedsthestandard(EUstandard≤160mg/L).
• CertificateofOriginismissing

Professional agency companies should providePre-clearance servicesBy submitting electronic documents in advance and prepaying taxes,the customs clearance time can be reduced to within 72 hours.

VII.What are the major changes in tariff policies in 2025?

Tariff adjustments requiring special attention:

• Australia’swineimporttariffs:Chinahasannouncedthatitwillmaintainazero-tariffpolicyuntil2025.
• U.S.Section301Tariffs:BottledRedWineStillSubjectto25%AdditionalDuty
• RCEPmembercountries:Achievezerotariffson90%ofgoodsby2025

VIII.Three Common Misconceptions in Choosing an Agent

Based on our summary of handled dispute cases:

• Misconception1:Blindlypursuinglowagencyfees(reasonablerange:6-15%)
• Misconception2:IgnoringCulturalDifferences(e.g.AvoidingAnimal-ThemedLabelsforAlcoholExportstotheMiddleEast)
• Misconception3:Failuretoestablishalong-termcooperationmechanism(Itisrecommendedtosignaframeworkagreementformorethan2years).