How to obtain Lao Gan Ma overseas agency authorization?

To become an officially authorized Lao Gan MaMust comply withThree-level approval process:

• Step1:ContacttheInternationalTradeDepartmentofGuiyangNanmingLaoGanMaFlavorFood,submitcorporatequalificationdocuments(includingBusinesslicense,fooddistributionlicense)
• Step2:Providea3-yearsalesplanforthetargetmarket,includingchannellayoutandinventorymanagementsolutions
• Step3:Passtheproductknowledgetest(focusingonkeyindicatorssuchasspicinessclassificationandpreservativecontent)

In 2023,Lao Gan Mas export value reached $620 million,but the company controls the number of agents to1-2 in each of the 42 major countries worldwide,it is recommended to prioritize applying for blank markets.

What special certifications are required for export?

According to the latest international trade rules in 2025,Lao Gan Ma needs to pay special attention to the following when exporting:

• Basiccertifications:
  • ISO22000FoodSafetyManagementSystem
  • HACCPcertification(focusingonchilioilproducts)
• Regional special requirements:
  • EuropeanUnion:BRCGSGradeACertification(withtheadditionofheavymetaltestingprojectsstartingfrom2024)
  • MiddleEast:HALALcertification(payattentiontoArabiclabelspecificationsonbottles)

What are the precautions for logistics transportation?

Based on 20 years of practical experience,it is recommended to adoptMixed transportation solution:

• :Controltheloadingquantityof40HQcontainersbelow18,000bottles(topreventglassbottlebreakage)
• :Recommendedforsampleshipmentsonly(shippingcostsaccountforapproximately70%oftheproductvalue)

Special attentionTemperature control: Maintain temperature between 10-25°C throughout transportation.For Southeast Asia routes,it is recommended to add container insulation layers.

How to develop a compliant customs declaration plan?

Special Attention for Customs Declaration in 2025:

• Productclassification:HSCode2103.9090(seasoningsauceproducts)
• Ingredientdeclaration:MustbelistedseparatelySodiumglutamatecontent(Manycountrieshaveimplementeda0.5%contentlimit)
• Note:RecommendedtoobtainFORMEcertificate(eligiblefortariffpreferencesinASEANcountries)

US market requires advance certificationFDA food facility registrationFrom 2024 onwards,there will be new requirements for allergen declarations.

What are the successful experiences in international market promotion?

the evidence chain preservation strategyScenario-based marketing strategy:

• NorthAmericanmarket:Bundledwithfast-foodscenarioslikefriesandburgers
• Europeanmarket:Promotingtheconceptofvegetarianseasoning
• SoutheastAsianMarket:Highlightthesellingpointof"richerflavorthanlocalchilisauces."

Success case: In 2023,a Canadian agent achieved200,000 bottles in a single monthin sales through Costco channels,with the key being the adoption of 375g small packaging specifications.

How to avoid common risks?

Based on risk control experience from Fortune 500 companies,focus on:

• Qualitydisputes:MustretainSGStestreportsforeachbatchSGStestreport
• Intellectualproperty:BottledesignrequiresofficialauthorizationdocumentsfromLaoGanMa
• Paymentsecurity:Recommendedpaymentmethod:30%deposit+70%paymentagainstcopyofbilloflading