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What should be paid attention to when exporting Nike brand shoes from Shanghai to foreign countries?
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TRACKING NO. 20260226 / GLOBAL Zhongshen Trade · 23+ Years of Expert Trade Agency
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Our company has a batch of Nike shoes from the Shanghai channel that we want to export to the United States. This is our first time handling such an operation, so we'd like to ask what particular aspects we need to pay attention to during the entire process? We're worried about making mistakes or encountering unexpected problems.
Daniel XuYears of service：10Customer Rating：5.0
Director of Import & Export OperationsStart a Chat
When exporting internationally renowned brands like Nike，the core risk lies in the integrity of intellectual property and the authorization chain. You must ensure you have complete authorization documents from the brand owner，including trademark registration certificates and distribution authorization letters，which are the top priority for customs inspections. It is recommended to classify the product under the 6403 series (sports shoes)，and the declaration elements must be accurate down to the material and function. Special attention: If the authorization chain is incomplete or flawed，the goods may be identified by customs as infringing products and be detained or destroyed. It is recommended to prepare notarized translations of the authorization documents in advance and truthfully note the authorization information on the customs declaration form. Additionally，some countries have special license requirements for the export of branded goods. It is essential to confirm these requirements with the commerce department in advance.
Michael ZhangYears of service：6Customer Rating：5.0
Customs Declaration & Compliance ExpertStart a Chat
Exporting Nike shoes from Shanghai, the key logistics aspects are packaging compliance and the selection of trade terms. You need to use reinforced moisture-proof packaging to prevent the shoe boxes from deforming during transportation, as the outer packaging of brand shoes also contributes to the product value. For small batch urgent orders, air freight (direct flights from Pudong Airport) is recommended, while large batch orders should use sea freight (shipped from Yangshan Port). It is advised to adopt the FOB Shanghai clause, with the buyer appointing a freight forwarder to reduce your logistics responsibilities and risks. Regarding documentation, in addition to regular invoices and packing lists, it is essential to provide a copy of the brand authorization letter with the goods. For US customs clearance, ISF declaration must be submitted 24 hours in advance. To optimize costs, it is recommended to ship in full containers, as the freight cost per pair of shoes will be more cost-effective in this way.
Grace WangYears of service：10Customer Rating：5.0
Senior Foreign Trade ConsultantStart a Chat
When negotiating Nike shoe orders with foreign clients, professionalism and trust are key to securing the deal. During initial communication, you should proactively present brand authorization documents and quality inspection reports, emphasizing "authenticity assurance" as the core selling point to avoid getting caught in a price war. For payment terms, suggest a 30% down payment followed by 70% payment upon receipt of the bill of lading copy, or opt for a sight letter of credit to ensure payment security. The contract must clearly stipulate that you, as the seller, guarantee 100% authentic products and assume responsibility for customs seizures arising from authorization issues. In communication, emphasize "direct supply from official channels in Shanghai with inspection support" and actively provide warehouse footage videos. Remember, clients are not just purchasing shoes—they're seeking authenticity assurance and supply chain reliability, which constitute your premium value proposition.