EspressoNew Market Trends

According to the 2025 Q1 report of the Italian Coffee Equipment Manufacturers Association,the sales volume of the La Marzocco brand in the Chinese market increased by 27% year-on-year,and its commercial models of the GS3/Linea series accounted for 43% of the imports of high-end coffee shop equipment.The imports of this category exhibit two major characteristics:The technology iteration cycle has been shortened to 18 months.,The customs classification dispute rate has increased by 11% compared to last year..

Key Control Points in the Entire Import Process

Typical customs-clearance workflow using the La Marzocco Linea PB series as an example:

• Pre-classificationstage
  • Itisnecessarytodistinguishbetweencommercialandhouseholdversions(withatariffdifferenceofupto8%).
  • Steam-boilercomponentsclassifiedseparately(HS841989)
• Includes risk assessment reports,performance test data,clinical evaluation reports,etc.
  • NewEdition2025Scopeexpandedtoequipmentabove2,200W
  • EUCEcertificationmustspecificallyincludeEN60335-2-15.
• Logistics solution selection
  • Thedamagerateforfull-containershipmentsis3.7timeslowerthanthatforLCL(less-than-container-load)shipments.
  • DirectshippingfromthePortofMilansaves$420perTEUcomparedtotransshipmentfreight.

Three major changes in regulatory policies in 2025

General Administration of Customs Announcement No.198 requires:

• ImportersmustprovideCarbonFootprintDeclarationforElectromechanicalProducts
• Coffeemachinesteampressure≥3.5BarrequiresregistrationSpecialEquipmentRegistration
• Woodenpackagingmaterialsmustbeaccompaniedbyacertificate.ISPM15HeatTreatmentCertificate

Vendor Selection Matrix for Agency Services

Six Key Competency Assessments for Premium Channel Partners:

• Riskpreventionandcontrolsystem
  • Pre-approvalItalyAuthenticity
  • EstablishanemergencychannelforHScodedisputes
• Technical compliance capability
  • FamiliarwiththenewEUERPenergy-efficiencylabelingregulations
  • MasterFDAFoodContactMaterialTesting
• Cost Optimization Plan
  • UtilizetheRCEPAgreement’stariff-reductionschedule
  • Applyforinterestsubsidiesontechnology-innovationimports

Analysis of Classic Risk Cases

In 2024,an importer in Shanghai was fined for violating import regulations.Incorrect commodity classificationResulting in the retroactive collection of 1.2 million in taxes:

• Misclassifiedacommercialunitasahouseholdmodel(851671→851672)
• Unreportedrandomlyimportedcalibrationkits
• Solution:Recovered70%ofthelossesthroughsupplementarydeclaration+pricechallengeprocedures

It is recommended that importers establishTriple - review mechanism: Manufacturer provides pre-classification suggestions → Agency conducts secondary confirmation → Third-party organization performs final verification.Choosing an agency with AEO Advanced Certification can secure the policy benefit of a 50 % reduction in customs inspection rates.