Which target markets are worth prioritizing?

According to the latest customs data for 2025,the European Union remains the largest market for wine imports (accounting for 37%),but the growth rate of emerging markets in Southeast Asia exceeds 20%.It is recommended to adopt"Protect profits in mature markets + Seize market share in emerging markets"Strategy:

• Focusonhighvalue-addedproductsinmaturemarkets(France,Germany,Italy)
  • Case:AChileanwineryobtainedEUGeographicalIndicationcertification,achievinga30%priceincrease
• Emphasize cost-performance product combinations in emerging markets (Vietnam,Philippines)
  • Itisrecommendedtoadoptthe"mixedcontainerloading"modeltoreducelogisticscosts.

II.What details should be noted for export certification?

Wine belongs tofood-grade sensitive commoditiesand must complete a three-level certification system:

• Basicqualifications
  • FoodBusinesslicense(validfor5years)
  • Technicaldocumentation(mustincludegrapevarietyproportions)
• Target country market access
  • USTTBcertification(includingalcoholcontenttestreport)
  • EUVI-1document(microbiologicaltesting)
• Value-added certifications
  • Organiccertification(EUEC834/2007standard)
  • Koshercertification(essentialforenteringIsraelimarket)

III.How to reduce costs by over 20%?

Based on the authors practical experience serving an Australian winery,we recommend implementinga three-dimensional cost reduction plan:

• Transportationoptimization
  • Europeanroutes:’Thebondedwarehousemodel’
  • Americanroutes:40HQFCLtransportation
• Packaging innovation
  • Adoptlightweightglassbottles(15%weightreductionperbottle)
  • ReplacetraditionalwoodenframeswithshockproofEPEpartitions
• Tariff planning
  • UtilizeRCEPagreementforASEANtariffreductions
  • ZerotariffforChileanwineunderChina-ChileFTA

How can new brands quickly enter the international market?

Recommended strategiesIntegrated online-offline promotion matrix:

• Digitalmarketing
  • GoogleShoppingproductcards(GTINcoderequired)
  • TikTokoverseasalcohollivestreams(alcoholcategorywhitelistapplicationrequired)
• Physical channels
  • ParticipateinprofessionalwineexhibitionssuchasProWein(boothfeeinDüsseldorfin2025is€550/㎡).
  • Collaboratewithlocalalcoholretailchains(e.g.FrancesCasinoGroup)
• Cultural integration
  • SponsorMichelinrestaurantwinelists
  • Participateinwineeducationcertifications(WSETcoursepartnerships)

How to systematically prevent cross-border risks?

Essential measuresEnd-to-end risk control system:

• Qualityrisks
  • Pre-shipmentSGSinspection(focusonTCAcorktaintdetection)
  • Temperature-controlledtransportrecords(recommended14-18℃forredwine)
• Payment risks
  • Insiston30%advancepaymentforemergingmarkets
  • PurchaseSinosurepoliticalriskinsurance
• Compliance risk
  • Attention:NewUSFDAAlcoholLabelingRegulations(EffectiveJanuary2025)
  • ComplywithEUNutritionInformationPanel(NIP)system

(Note: The cases mentioned in this article are derived from the author’s practical projects from 2018-2024,with data updated to March 2025.Specific policies are subject to the latest announcements from customs of various countries.)