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Customs registration, brand export issues
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TRACKING NO. 20260312 / GLOBAL Zhongshen Trade · 23+ Years of Expert Trade Agency
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or complex compliance issues.
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Our company wants to export a batch of products under our own brand. We've heard that customs registration is quite complicated, and we're also concerned about potential brand infringement issues. Could you please explain the specific procedures for customs registration? If the brand hasn't been registered abroad, will our goods be detained at the port?
Jason WuYears of service：10Customer Rating：5.0
International Logistics & Supply Chain ManagerStart a Chat
Regarding customs registration for brand exports，the key lies in distinguishing whether your brand has completed intellectual property customs protection registration. If the registration has been completed，the customs will automatically monitor infringing goods，and you need to provide documents such as the brand authorization letter and trademark registration certificate. If the registration has not been completed，although it is not mandatory，you face two major risks: first，during customs inspection，you may not be able to prove the legitimacy of the brand，which may lead to the detention of goods，second，in the event of infringement disputes，you will not be able to obtain proactive protection from the customs. It is recommended to immediately submit an application in the China Customs Intellectual Property Registration System，and the review will usually be completed within 30 working days. At the same time，when exporting，it is necessary to accurately declare the brand information on the customs declaration form，which must be completely consistent with the registered information. Otherwise，it will be deemed as false declaration.
Kevin LinYears of service：4Customer Rating：5.0
Trade Solutions ManagerStart a Chat
From the perspective of logistics operations, the key to exporting branded goods is ensuring consistency in documentation and proactive communication. Firstly, the brand name on the customs declaration, invoice, and packing list must match the information registered in the brand filing system exactly. Secondly, when selecting Incoterms, it is recommended to use FOB or CIF to clearly define customs clearance responsibilities. For high-value or sensitive branded goods, air freight is preferred, as it offers faster delivery times and lower inspection rates despite higher costs. For sea freight, it is essential to confirm in advance with the freight forwarder about any special requirements for branded goods at the destination port. Additionally, it is crucial to provide the customs declaration agency with complete brand authorization chain documents three working days prior to shipment to avoid inspection delays due to incomplete documentation, which could result in additional costs of thousands of yuan per day of delay.
Lucas LiuYears of service：8Customer Rating：5.0
Senior Operations ConsultantStart a Chat
In business negotiations, issues related to brand export require preliminary communication and inclusion in the contract. When faced with client inquiries, you can directly say, "Our brand has completed intellectual property registration with the Chinese customs, and all exported products are legally compliant. We can provide complete brand certification documents." This not only demonstrates professionalism but also builds trust. The contract terms must clearly define: the scope of brand usage rights, the division of liability for infringement, and the mechanism for bearing losses due to brand-related product seizures. For payment methods, it is recommended to adopt a 30% down payment + 70% upon receipt of the bill of lading copy, linking brand risks to payment amounts. If the client requests OEM/ODM services, it is essential to specify the brand authorization period and regional restrictions in the contract to avoid subsequent disputes.