Many people believe that as long as they have overseas supply sources,importing maternity and baby products is a "passive income" business.However,the reality is that with the GACC (General Administration of Customs) tightening the registration management of overseas production enterprises,90% of speculators can’t even submit customs declarations.This is not an exaggeration,but the most brutal entry ticket for the industry in 2025.If you’re still simply competing on who gets the lowest purchase price rather than on who has a more stable compliance chain,your business is likely to come to a halt at the first inspection.

The two survival modes after the disappearance of "exorbitant profits"

The current maternal and infant market is no longer the "foolish consumers with abundant money" stage of ten years ago.As an agent or supply chain manager,you must choose the right business model from the outset.Choosing the wrong model not only leads to profits being eroded by taxes and fees,but also disrupts the capital chain.Below is a comparison of the two most mainstream import pathways in the B2B sector.Please select the one that suits your sales channel:

StartStandard Operating Procedures (SOPs) for business operations

Regardless of the mode you choose,the following process is the "lifeline" to ensure the safe customs clearance of goods.Especially for high-risk categories such as milk powder and baby food,it is essential to strictly implement the following measures:

Step 1: Conduct a "through-the-looking-glass" review of the source’s qualifications

Output:

Don’t just look at the quotation lists from overseas suppliers.You must also request information about their production factories.GACC Registration NumberLogin to the official website of the General Administration of Customs to check the "Registration Information Form for Overseas Food Manufacturers",and confirm that the factory is within the validity period and allowed to export to China.If the factory is not on the list,even the gods can’t save this batch of goods.

Step 2: The "preliminary review" mechanism for Chinese labels

Output:

This is where 90% of novices run into trouble.Don’t wait until the goods arrive at the port to look for a labeling factory.

• FormulaCheck:Forinfantandtoddlerformulafoods,itisnecessarytoensurethattheformulaiscompletelyconsistentwiththeformularegisteredbytheNationalMarketSupervisionAdministration.
• NationalStandardTranslation:ThenutritionalinformationtablemustbeconvertedinaccordancewithGB28050-2011,anditcannotsimplycopytheforeignlabelsdirectly.
• Large-scalecargoregistration:Beforeshipping,thedesignedChineselabeldraftswillbesenttothecustomsbrokerorthird-partycomplianceagencyforpre-review.Afterconfirmingthattherearenoerrors,theprintingwillbearranged.

Step 3: Closed-loop management of the document chain

Output:

Ensure that the three documents (invoice,packing list,and bill of lading) are consistent with each other.

• CertificateofOrigin
• HealthCertificate
• ComponentAnalysisReport(CertificateofAnalysis)

Please note: The date on the official certificate must not be earlier than the production date,nor too far behind the shipment date.Otherwise,it will be suspected of "backdating documents".

Overlooked “Hidden Mine”: Brand Authorization Chain

In addition to customs,you also need to pass the "market supervision" checkpoint.Now,professional anti-counterfeiting activists are paying the most attention to this aspect.Trademark authorization chainMany agents hold authorizations as "second-hand dealers" or even "third-hand dealers".Such fragmented authorization documents are worthless in legal disputes.

As a senior consultant,I suggest you adhere to the principle of "penetrative authorization": in your sales contract,it must be traceable to the brand’s authorization to the Chinese general agent,and the general agent’s authorization to you.If you are doing cross-border e-commerce (1210),although the requirements for Chinese labels have been relaxed,the platforms (such as Tmall Global and JD International) now conduct reviews of brand chains at a "T+0" level.Once the chain is suspected,the store will be removed from the platform in minutes.

There are three actions that can be carried out this afternoon

After reading this article,don’t just bookmark it.Please implement the following tasks immediately,which can help you save hundreds of thousands of public relations fees in the future:

• Verifythewhitelist:Ifyouhavesuppliersyou’recurrentlyworkingwith,immediatelychecktheGeneralAdministrationofCustomswebsitetoseeiftheirfactoriesarestillontheGACCregistrationlist.
• ReviewLabels:TakephotosoftheChineselabelsoftheproductscurrentlyinyourwarehouseandsendthemtoaprofessionalcustomsbrokerforreview.Payspecialattentiontowhetherthe"ingredientlistorder"and"nutritionclaims"complywithChinesenationalstandards.
• CalculateTaxes:Usingyourcurrentpurchaseprice,calculatethelandedcostseparatelyunderthetwomodelsofgeneraltradeandcross-bordere-commerce(1210),andconfirmwhetheryourgrossprofitmarginissufficienttosupportthe13%VATfundutilization.